“Simplicity is the ultimate sophistication.” – Leonardo da Vinci.
Information can and should be beautiful. Design is key. We combine clarity with style, and infuse our visuals with colour, rhythm, and movement. When each audiovisual element is measured, timed and unified, communication becomes swift, smooth, and memorable.
Most Recent Project: Awareness & Change Support Tool
Engineering Company: One Minute Brand Summary
Case Study: Pharmaceutical Investor Video for a Cancer Drug
|
The Brief:
Communicate a complex novel cancer treatment to stakeholders, potential investors, and a non-science educated audience, in three and a half minutes. The Challenges: 1: The video needs to be accessible even though it is about a very serious, often terminal, subject. 2: This is a highly technical subject. 3: The treatment uses a non-standard approach, which will take much explaining. 4: The treatment needs to be seen as it is, a natural and non-destructive treatment. Assumptions need to be addressed. |
|
The Answer Depended Upon the Balancing of:
1: The right level of information to display authority without overwhelming the viewer;
2: The right level of colour, movement, and rhythm to keep the viewer watching, without sacrificing the seriousness of the topic;
3: The natural aspect combined with the scientific method.
Get Visual wrote, storyboarded, voice-recorded, and animated the project.
1: The right level of information to display authority without overwhelming the viewer;
2: The right level of colour, movement, and rhythm to keep the viewer watching, without sacrificing the seriousness of the topic;
3: The natural aspect combined with the scientific method.
Get Visual wrote, storyboarded, voice-recorded, and animated the project.
Client Response from Celtic Biotech Ltd. Director Dr. John Reid.
"Celtic Biotech engaged Michael and Get Visual to produce an animation for both information and promotion purposes. It was a delicate project requiring a nuanced approach as the animation is targeted at a collection of quite disparate stakeholders and covering a complex topic. Michael understood very quickly the nature of our business and how we wanted to project our work, and in particular our novel and exciting anti-tumour agent, CB24. He came up with some great ideas, including devising a brand-new logo, and the end result speaks for itself. He has a dedicated team working with him who provided the planned product on-time, on budget, on spec and with little fuss. I would highly recommend Michael and Get Visual and wish them every success in the future"
We've also Created Animations for other Audiences such As:
|
|
|
"A designer knows he/she has achieved perfection not when there is nothing left to add, but when there is nothing left to take away" – Antoine de Saint-Exupery.
Or Contact:
Michael: 0899697854
[email protected]
Address:
Get Visual,
79 Upper, North Main Street,
Cork, Ireland.
T12HH50
[email protected]
Address:
Get Visual,
79 Upper, North Main Street,
Cork, Ireland.
T12HH50