“Simplicity is the ultimate sophistication.” – Leonardo da Vinci.
Information can and should be beautiful. Design is key. We combine clarity with style, and infuse our visuals with colour, rhythm, and movement. When each audiovisual element is measured, timed and unified, communication becomes swift, smooth, and memorable.
Promo Video: The Power of Visuals
Pharmaceutical Investor Video for Cancer Drug
"The video animation was a key tool to convey the novelty of our drug."
Dr. Paul Reid
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The Brief:
Communicate a complex novel cancer treatment to stakeholders, potential investors, and a non-science educated audience, in three and a half minutes. |
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The Challenges:
1: The video needs to be accessible even though it is about a very serious, often terminal, subject.
2: This is a highly technical subject.
3: The treatment uses a non-standard approach, which will take much explaining.
4: The treatment needs to be seen as it is, a natural and non-destructive treatment. Assumptions need to be addressed.
The Answer Depended Upon the Balancing of:
- The right level of information to display authority without overwhelming the viewer;
- The right level of colour, movement, and rhythm to keep the viewer watching, without sacrificing the seriousness of the topic;
- The natural aspect combined with the scientific method.
Get Visual wrote, storyboarded, voice-recorded, and animated the project.
1: The video needs to be accessible even though it is about a very serious, often terminal, subject.
2: This is a highly technical subject.
3: The treatment uses a non-standard approach, which will take much explaining.
4: The treatment needs to be seen as it is, a natural and non-destructive treatment. Assumptions need to be addressed.
The Answer Depended Upon the Balancing of:
- The right level of information to display authority without overwhelming the viewer;
- The right level of colour, movement, and rhythm to keep the viewer watching, without sacrificing the seriousness of the topic;
- The natural aspect combined with the scientific method.
Get Visual wrote, storyboarded, voice-recorded, and animated the project.
Client Response from Celtic Biotech Ltd. Director Dr. John Reid.
"Celtic Biotech engaged Michael and Get Visual to produce an animation for both information and promotion purposes. It was a delicate project requiring a nuanced approach as the animation is targeted at a collection of quite disparate stakeholders and covering a complex topic. Michael understood very quickly the nature of our business and how we wanted to project our work, and in particular our novel and exciting anti-tumour agent, CB24. He came up with some great ideas, including devising a brand-new logo, and the end result speaks for itself. He has a dedicated team working with him who provided the planned product on-time, on budget, on spec and with little fuss. I would highly recommend Michael and Get Visual and wish them every success in the future"
Recent Project: UCC Awareness & Change Video
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A new system is being installed in University College Cork. Get Visual were hired to:
- Learn about the new software system & its implications; - Research the various staff & student audiences; - Explore potential obstacles to uptake; - Write a script to inform on the system & meet concerns around using it; - Design a modern & inspiring style; - Create an audio-visual tool to achieve this which would be less than 150 seconds in length. |
Engineering Company: One Minute Brand Summary
We were hired to summarise a major engineering brand in 60 seconds while paying special attention to people, experience, scope, & trust.
We've also Created Communication Tools for:
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"A designer knows he/she has achieved perfection not when there is nothing left to add, but when there is nothing left to take away" – Antoine de Saint-Exupery.
Or Contact:
Michael: 0899697854
[email protected]
Address:
Get Visual,
79 Upper, North Main Street,
Cork, Ireland.
T12HH50
[email protected]
Address:
Get Visual,
79 Upper, North Main Street,
Cork, Ireland.
T12HH50